• Continental has started distribution of passenger car tires in Sri Lanka, Vietnam and Myanmar in 2014
• “ContiMaxContact MC5” & “ContiComfortContact CC5” are especially designed and developed to meet the needs of APAC drivers

Continental, one of the world`s leading tire manufacturer and automotive supplier, is making progress in setting foot into the mysterious Southeast Asia. In 2014, Continental has started the distribution of passenger car tires in Sri Lanka, Vietnam and Myanmar. Continental officially announced its entry to the market in Colombo, Sri Lanka in September 2014. A brand launch event was successfully held along with a selected local partner, Douglas & Sons (PVT) Ltd., which is one of Sri Lanka’s largest tire distributors. Two weeks later, another brand launch was held in Ho Chi Minh city, Vietnam, along with Bahn Auto, a leading Vietnam business house.In the meantime Continental successfully made its appearance at MYANAUTO 2014 in Myanmar together with the newly appointed distributor TA Resources. “We do see great potential in the APAC region for us. Based on our leading German tire technology, the new tire lines have been designed especially for the Asia Pacific region and are further customized for delivering the required performance to APAC car drivers”, stated Antonio Lopes Seabra, Executive Vice-President and Head of the Business Unit Replacement Asia Pacific for PLT tires at Continental.